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Vee-Jay Beatles Christmas Picture Sleeve.

Published February 15th, 2010

Vee-Jay Beatles Christmas Picture Sleeve. October, 1964. In early October of 1964, Vee-Jay prepared a special picture sleeve for holiday season. The sleeve was laid out and assembled by George S. Whiteman Graphic Design & Photography in Hollywood, California. The white background sleeve has a red border and a die-cut center hole that exposes the label. At the top of the sleeve is “The Beatles” in large purple print. Below the group’s name is the phrase “We Wish You A Merry Christmas” in red and “A Happy New Year” in green. The center hole is surrounded by the same portraits of each of the Beatles faces that appeared on the Do You Want To Know A Secret picture sleeve, the Souvenir EP cardboard jacket, the front album cover to Songs, Pictures and Stories of the Fabulous Beatles and the poster that came as an insert with The Beatles vs. The For Seasons deluxe double album. Vee-Jay’s brackets logo appears in blue below the center hole. Although fairly common as a result of its press run of over 200,000 copies, this attractive holiday sleeve is among the more popular Beatles picture sleeves. Monarch Records also manufactured a limited numberof Oldies 45s singles for Vee-Jay and may have used most of its 12,500 sleeves to house Beatles Oldies 45s. ARP was apparently still distributing Beatles catalog singles as late as October, so it is likely that the factory paired its sleeves with the four Beatles singles originally issued in early 1964.

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